Areas of Expertise > Times Square Events > Target

Target and internationally recognized magician David Blaine came to BBDO/Radiate and P.R.omotion!® with a challenge: find a way to create a high profile stunt that takes place in Times Square to kick off the holiday shopping season and Target's 2-Day Sale. Target's challenge to Blaine was no easy feat. On Tuesday, November 21, 2006, Blaine was shackled inside of a gyroscope and lifted 50 feet, high above Times Square. Blaine's challenge was to escape in time for the Target 2-Day Sale on Friday, November 24. Working under top-secret conditions for almost two months, P.R.omotion!® and BBDO/Radiate worked together to secure a large Times Square location, security, and 24-hour EMT services, while capably obtaining and securing all of the necessary permits from over 8 city agencies.

This highly successful event was featured on numerous media outlets including CNN, MSNBC, and FOX News.

Area of Expertise: Times Square Event
Brand: Target
Client: GMR Marketing
Event: David Blaine stunt to kick-off holiday shopping season and Target's two-day sale
Event Elements: Venues / Locations, Permits, Event Production, Event Security