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Areas of Expertise >
Times Square Events >
Tahitian Noni
The launch of
Tahitian NONI International's TePoemä™ skin care and Moéa™ spa body
product line warmed up the streets of Times Square.
On the Go Marketing and
P.R.omotion!® teamed up to bring an ice skating extravaganza to the heart
of Times Square featuring two-time Olympic Gold Medalist,
Katarina Witt.
The event featured Tahitian drummers and dancers clad in grass skirts while Olympic
figure skating legend
Katarina Witt hit the ice while thousands of onlookers
and
Tahitian Noni International distributors enjoyed her performance.
Additionally, live segments from the ice rink in Times Square ran hourly on
CNBC
and
WB11 during the morning shows. P.R.omotion!™ provided support to On the Go
Marketing in the form of securing the Times Square location, all necessary permits,
event production (including building an ice-skating rink in the middle of Times Square),
union labor, a radio promotion, support staffing, and the coordination with local
authorities including the NYPD. All in all the launch of
Tahitian Noni's new
skin care and spa body product lines was a huge success.
Area of Expertise: Times Square Event
Brand: Tahitian Noni
Client: On The Go Marketing
Event: Launch of new Tahitian NONI products
Event Elements: Venues / Locations, Permits, Radio
P.R.omotions!®, Event Production, Event Security, New Product Launch, Support Staffing