Areas of Expertise > Times Square Events > Criss Angel
The record-breaking performance of the Season Three premiere of Criss Angel's "Mindfreak" propelled A&E to #1 in the time period among adults 18-49. This time, however, there was something special, as GMR Productions, A&E Television Networks, and P.R.omotion!® teamed up to create a dramatic live "demonstration" to kick off the new season.
Over a period of 24 hours, in sometimes driving rain, Criss Angel was encased in a cement cage and lifted 40 feet high above Times Square. In full view of throngs of vigilant fans, Criss Angel had to escape before his concrete prison plummeted to the ground. The stunt drew thousands of loyal viewers and passers-by and nearly 70 news and entertainment outlets from across the country and overseas attended. The 24 hour live webcast garnered more than 41,000 unique viewers and 141,000 streams and portions of the event were simulcast live via satellite from the event site to the Reuters and NASDAQ SuperSigns in Times Square.
Area of Expertise: Times Square Event
Brand: A&E TV - Mindfreak episode
Client: GMR Marketing
Event: Filming for Mindfreak Season 3 Finale
Event Elements: Venues / Locations, Permits, Event Production, Reuters and NASDAQ Supersigns, Event Security
The record-breaking performance of the Season Three premiere of Criss Angel's "Mindfreak" propelled A&E to #1 in the time period among adults 18-49. This time, however, there was something special, as GMR Productions, A&E Television Networks, and P.R.omotion!® teamed up to create a dramatic live "demonstration" to kick off the new season.
Over a period of 24 hours, in sometimes driving rain, Criss Angel was encased in a cement cage and lifted 40 feet high above Times Square. In full view of throngs of vigilant fans, Criss Angel had to escape before his concrete prison plummeted to the ground. The stunt drew thousands of loyal viewers and passers-by and nearly 70 news and entertainment outlets from across the country and overseas attended. The 24 hour live webcast garnered more than 41,000 unique viewers and 141,000 streams and portions of the event were simulcast live via satellite from the event site to the Reuters and NASDAQ SuperSigns in Times Square.
Area of Expertise: Times Square Event
Brand: A&E TV - Mindfreak episode
Client: GMR Marketing
Event: Filming for Mindfreak Season 3 Finale
Event Elements: Venues / Locations, Permits, Event Production, Reuters and NASDAQ Supersigns, Event Security
