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Areas of Expertise > Celebrity Services / Entertainment Tours

When Ericsson called on Edelman to handle the heavy-lifting PR responsibilities for their Celine Dion "Let's talk About Love" Concert Tour, they also needed a strong "media-hook." Doing what we do best, and working closely with Motorsports Consultant and longtime NASCAR Team Owner, Dick Bahre, P.R.omotion!®'s Tom Hennigan helped to coordinate a 13-market Show Car Tour, including securing all permits, MMV Tour vehicle graphics, venue/site /arena logistics, local Radio P.R.omotions!® and much more. P.R.omotion!®'s seamless behind-the-scenes support left the Edelman PR pros plenty of time to successfully do what they do best - pitch and book local and national media for the tour. The result? One very happy technology client!

Area of Expertise:   Celebrity Services & Entertainment Tours
Brand:   Ericsson Mobile Phones
Client:  Edelman PR
Event:   Celine Dion's "Let's Talk About Love" Tour
Event Elements:  Permits, Venues, Show Car, MMV Tour, Logistics, Staffing, Wearables, Radio P.R.omotions!®, Morning Shows, Meet & Greets
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