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Areas of Expertise >
Celebrity Services / Entertainment Tours
When Ericsson called on Edelman to handle the heavy-lifting PR responsibilities for their
Celine Dion "Let's talk About Love" Concert Tour, they also needed a strong "media-hook."
Doing what we do best, and working closely with Motorsports Consultant and longtime
NASCAR Team Owner, Dick Bahre,
P.R.omotion!®'s Tom Hennigan helped to coordinate
a 13-market Show Car Tour, including securing all permits, MMV Tour vehicle graphics,
venue/site /arena logistics, local Radio
P.R.omotions!® and much more.
P.R.omotion!®'s seamless behind-the-scenes support left the Edelman PR pros
plenty of time to successfully do what they do best - pitch and book local and national media for the tour.
The result? One very happy technology client!
Area of Expertise: Celebrity Services & Entertainment Tours
Brand: Ericsson Mobile Phones
Client: Edelman PR
Event: Celine Dion's "Let's Talk About Love" Tour
Event Elements: Permits, Venues, Show Car, MMV Tour,
Logistics, Staffing, Wearables, Radio
P.R.omotions!®,
Morning Shows, Meet & Greets